When I receive an email with an opening line like, “Most new moms agree that breast is best,” I automatically file it under the “this is an email meant for mom bloggers that somehow found its way to The Father Life” label and click the delete button. It’s a process I repeat daily; very few of these emails ever get my attention.
Kudos, then, to the publicist for Evenflo’s Savvy Parent campaign, for getting my attention. And no, it wasn’t the use of “breast” in the opening line that did it. It was the follow-up email that asked for my opinion on the video they were pushing – a video I had previously dismissed without even watching. This time around, I watched it. And I laughed. And so, I share it with you:
https://youtube.com/watch?v=_90lwKiqG7s
Ben Martin is the CEO of THE FATHER LIFE. He lives with his wife and five children in the Rochester, NY, area.