Image by: Darin Barry, Flickr



Fatherhood sure has changed, hasn’t it?. Gone are the days when dad just brought home the paycheck… today’s fathers are changing everything we knew about being a dad! Today’s dads are executives who routinely juggle diaper duty with the board room. They’re former corporate climbers who are taking some time off to be at-home-dads. They’re entrepreneurs who have launched their own businesses so they can spend more time with their families. They are well-rounded, intelligent men who take their families every bit as seriously as their careers and hobbies. So, the only question is, how are you reaching them?


THE FATHER LIFE wasn’t cooked up in some Madison Ave board room. It was, in fact, launched in 2007 by 3 young fathers who were looking for a men’s magazine geared towards fathers — and couldn’t find one! So, they launched THE FATHER LIFE as a way to fill that gap and to create a business that would allow them to spend more time with their families.


We all know it’s not about how many eyeballs you have on your brand; it’s all about getting the right eyeballs on your brand! THE FATHER LIFE gives you unprecedented access to today’s fathers at a transformative time in their lives when they are developing life-long brand affiliations for themselves and for their families. We’re building a strong brand as The Men’s Magazine for Today’s Fathers! We release new content every weekday on topics from parenting and childrearing advice to fashion, sports, cars, and politics. In addition, our leveraging of social networking sites like Facebook, MySpace, Twitter, Flickr, and Ning gives our brand an extended reach and viral growth across the internet. Want to align your brand with ours? Than you need to advertise with us!


Most websites are crammed full of advertising that loses the reader in the clutter. We believe in a straight-forward, no-nonsense approach that allows your brand to shine through. Our permanent monthly sponsorships appear on all pages of Our sponsors are important to us and we look for products and services that we feel would be relevant to our targeted and influential audience. We hold our advertising content to a limited number of simple sidebar slots per month and work with our dedicated set of advertisers to promote their brand not only through their ad, but through our regular emails and links from our social networking sites.


Readership: 15,000+ unique readers per month.

Ad Specs: 250 (width) x 100 (height) pixel size. Preferably the company or product logo. Will link back to the company product page. No animations (simple ads, .jpg, .gif, or .png format).

Rate: $70/month (1 month); $63/month (2-3 months); $56/month (4-6 months)

Payment: (W-9 can be provided upon request)
– Business check payable to ‘The Father Life,’ or
– By Credit Card (via PayPal).

Deadlines: Payment and art file are due 3rd Friday of month prior to the month advertising will be run.


Ready to align your brand with ours? Great! Just drop us a line at: We look forward to partnering with you!